The marketing big data ecosystem being impacted by machine learning in four major areas:
- Automated data visualization (including ML results) will become more rich, and user-friendly.
- Content analysis (textual, lexical, multimedia/rich) will be used to drive better marketing conversations.
- Incremental ML techniques will become more prevalent, leading to real-time, not just on-going and automated, changes in marketing execution.
- Learning from ML results will accelerate the growth and skills of marketing professionals.
- Automated Data Visualization tools: Tableau and Qlikview
Predictive model : The objective of ML is to build predictive model for forecast.
the ability to modify a solution that is already in place by introducing new data rather than having to stop using the current solution before building a new model from scratch.
(Source from How Machine Learning Will Be Used For Marketing In 2017)