Machine Learning for Marketing

The marketing big data ecosystem being impacted by machine learning in four major areas:

  1. Automated data visualization (including ML results) will become more rich, and user-friendly.
  2. Content analysis (textual, lexical, multimedia/rich) will be used to drive better marketing conversations.
  3. Incremental ML techniques will become more prevalent, leading to real-time, not just on-going and automated, changes in marketing execution.
  4. Learning from ML results will accelerate the growth and skills of marketing professionals.
  • Automated Data Visualization tools: Tableau and Qlikview

Predictive model : The objective of ML is to build predictive model for forecast.

the ability to modify a solution that is already in place by introducing new data rather than having to stop using the current solution before building a new model from scratch.

(Source from How Machine Learning Will Be Used For Marketing In 2017)

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