In a world rediscovering its old tea drinking habits, finding a freshly-brewed cup of the hot beverage is still very tough, especially if you are a tea aficionado based in the U.S. or Europe. For the world’s second most popular beverage after water, the distribution and production models are still very ancient, perhaps waiting for their own version of Starbucks to happen.
Now TeaBox, a speciality e-commerce startup based in the North Eastern town of Siliguri in India, is raising around $1 million in seed funding led by Accel Partners India to serve fresh tea packages across Russia, US, China and Japan. Another investor participating in this round is Horizen Ventures.
By using an e-commerce platform that allows tea drinkers in these countries to browse, select, and order their favorite variant of the beverage, TeaBox is removing the traditional distribution layers of resellers and marketeers. From around…
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