Book review: Branding your self
It’s a very useful and practical book about leaning social media.
The main focus is about self promotion and how to tell your own story by building your network by Blogger.com, Word Press, LinkedIn, Twitter, Facebook. And Bring all those together for your personal branding strategy. Then measuring the effectiveness can be by Reach, Quality , Quantity, Visibility and Influence.
Measure can be done by using Google analytics. Moreover, in real world, online and off-line networking are also required to be honest. Publish speaking and writing are also helpful for self promotion. Personal branding is also helpful landing your dream job.